Developing Mobile websites

For budget conscious businesses looking to get into the mobile space, this can be a difficult question to answer, and unfortunately like many things in life, the answer to this is really dependent on your own circumstances.The concept of a smartphone app has now been around for a good few years, and since the sudden rise in smartphone usage worldwide, the one question that businesses are constantly asking themselves when looking to adapt to the mobile world is – ‘Should I Choose a Native App or a Mobile Website?’

Each year there are more reasons to weigh mobile apps and mobile websites against each other, and in 2014 there is still no clear winner; it’s a constant seesaw that never truly wants to balance out.

Quite frankly, mobile websites tend to be the cheapest option, and also the most hassle-free – with a mobile website, you are only developing one portal that can be accessed across multiple operating systems, whilst with mobile apps, you’ll need to create multiple versions across different mobile OS’s if you plan to connect with your entire customer base. So, with this in mind, let’s take a look at the reasons why mobile websites can offer more than mobile apps, and at a better price, too.

As your business develops, your online presence will, too. You may start to offer new services, or open up new loyalty programs for your customers, and these are the kinds of things customers will be excited to have access to whilst on the go.

Making changes to your business could mean having to push out updates to your mobile application or potentially even releasing a brand new app to reflect these changes. In this case, it’s possible that connections with some of your customers could be lost – they may not want to download a new app, or may not have the mobile data allowance to download a new app update.

With a mobile website, however, you will not run into these problems. Instead, customers will be able to access all of your updated content in the same place every time changes are made live. With a website address, customers will also be able to visit your website on new devices without having to go through the process of downloading an application again.

One Size Fits All

One of the biggest problems with the smartphone industry in 2014 is device fragmentation. Even Apple’s beautiful mobile ecosystem is now the home to devices with varying screen sizes and pixel densities, and as an app developer, this ends up becoming one massive headache.

With a decent mobile website developer on your side, you can potentially create a mobile site that works smoothly on any screen size, and any operating system. This could save you a lot of money in the long run, because it means you aren’t paying a developer extra time to fix any major compatibility issues that may occur.

Using the same desktop advertising platforms on your mobile website will make things easier when tracking analytics, data and revenue, and id you simply port over your desktop website into a mobile format, you can potentially earn advertising revenue from the same content that was already available on your desktop website.


You might also like

STK SC900 Solar Bluetooth Handsfree Kit
STK SC900 Solar Bluetooth Handsfree Kit
Bluetooth® Hands Free Kit (with A2DP)
Bluetooth® Hands Free Kit (with A2DP)
Packt Publishing Mobile Web Development: Building mobile websites, SMS and MMS messaging, mobile payments, and automated voice call systems with XHTML MP, WCSS, and mobile AJAX
Book (Packt Publishing)
  • Used Book in Good Condition

Konstant Infosolutions launches revamped blog  — WhaTech
Konstant Infosolutions is a leading web and mobile solutions provider with certifications and awards from several leading research as one of the top mobile app development firms in India.

3rd Coast Design Studios HTML5 Edit & Render
Mobile Application (3rd Coast Design Studios)
  • HTML editor
  • Check your code
  • See your code rendered instantly
OOFIT INC. OOFIT Phone Case design with Glittering Christmas Tree for Apple iPhone 4 4s 4g
Wireless (OOFIT INC.)
  • Perfect fit for your precious phone
  • Stylish protection, Lightweight and durable case suitable for gifts
  • Snap-on back case with full access to all ports, buttons, cameras and sensors
  • Made of high quality material with excellent bearing pressure
  • 100% brand new together with unique design
O'Reilly Media Programming ASP.NET MVC 4: Developing Real-World Web Applications with ASP.NET MVC
Book (O'Reilly Media)
  • Used Book in Good Condition
Adobe Adobe CS5.5 Web Premium Student and Teacher Edition
Software (Adobe)
  • Software for designing, developing, and delivering standards-based websites and immersive digital content
  • Ensure design integrity across the entire web with fast and more accurate browser compatibility testing
  • Efficient workflows for desktop and mobile development; expanded platform and device support
  • Build rich content for devices with support for the jQuery Mobile framework in Dreamweaver CS5.5
  • Full designer-developer workflow; develop apps for virtually any mobile device; HTML5 emulation and debugging
  • Efficient workflows for desktop and mobile development; expanded platform and device support Build rich content for devices with support for the jQuery Mobile framework...
  • Software for designing, developing, and delivering standards-based websites and immersive digital content Ensure design integrity across the entire web with fast...