Verizon mobile application development

mobile_internet_services_1MOBILE WEB 3.0 provides a general interest portal mobile phones with advanced browsers. Smartphone users can access the Mobile Web 3.0 portal as the default landing page or as a saved bookmark on the phone’s browser. Mobile Web 3.0 offers the best of news, sports, weather and social media and combines customization of snacks, widgets and RSS feeds to deliver a unique customer experience. For web developers, it now requires less effort and cost by linking to the 3rd partner site.

RSS SNACKS ON MOBILE WEB 3.0

Verizon's "RSS snacks for Content Partners Guide" provides you with all the details you need to know to be able to create and publish an RSS snack. You need to be a registered content partner with Verizon Wireless to be able to provide RSS snacks.

OPEN DEVELOPMENT SNACKS ON MOBILE WEB 3.0

Mobile Web Open Snacks is a content publishing API framework that enables the Verizon development community to promote and improve discovery of rich content on the Verizon Wireless Mobile Web. It is an extension to the existing RSS v2.0 specification.mobile_internet_services_2 Content providers can program snack item elements to include text, image, image buttons and video content as part of the feed. The feed data will be embedded within the Verizon Wireless Mobile Web Portal with a rich user interface.The key differentiating feature of Open Snacks is the seamless video experience. Users can browse a snack that has video links embedded in the story and click on the video link. This would seamlessly launch the video player, play the video and take the user back to the browser once the video finishes playing.
Read more about Open Development Snack

From a developer perspective the snacks offer the following propositions:

  • Help in improving discoverability of their content
  • Aids in driving traffic to their website
  • Increases engagement and promotion effectiveness using call to action features
  • Gives the ability to create Rich Promotions – Implement dynamic content with rich call to action
  • Easy to develop as it leverages Mobile Web Standards – Uses the RSS v2.0 standard and extends it to include additional channel elements and control when it is updated

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Q&A

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Is Portland beginning to take center stage in mobile app development?

So yes, the app is super cool. (And if you agree, you may want to digg it.) But, I think—in my Silicon-Forest-centric frame of mind—that’s not the only cool thing happening in this story.