Mobile Phone app developers
While Windows Phone 8 market share has shown a modest increase of 1.1% in the past year, some people including Nokia VP Brian Biniak are slamming Microsoft for the continued lack of apps in Windows Phone 8. But is Microsoft really to blame? What do you think is keeping developers off of the Windows Phone 8 platform?
Nokia has had a pretty good year with sales of their Lumia line of smartphones more than doubling to 7.4 million units last quarter. But even with this growth they are still lagging far behind the 70 million Android phones sold and 30 million iOS phones sold in the same quarter. The reason for this according to Brian Biniak is Microsoft. In an interview with the International Business Times he states that he believes that Microsoft is distracted with a different set of priorities which has left Nokia struggling to regain its once dominant position in the mobile market.
“It’s not just about the hardware, it’s about the tools that are on the hardware. You can’t sell a phone without the apps, you just can’t.” — Brian Biniak
The complaint from Nokia about the lack of apps is hardly news to Microsoft. In the past they’ve gone to great lengths to entice developers onto their platform including providing better commercialization opportunities, refunding developer fees, and in some cases outright paying companies to port their apps.
Lack of apps may not be the only thing hurting the Windows Phone marketshare. With Nokia’s recent push to release more than 10 new Lumia smartphones, it has created a virtual monopoly on the Windows Phone 8 market with more than 85% share. Only HTC comes close to competing. Could the lack of differentiation in devices be holding developers back?
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