Looking for mobile app developers

Targeting has been synonymous with advertising since the advent of advertising. Whether it is the broad guess-based targeting utilized by traditional modes such as TV and billboards, or the precise and trackable targeting used by mobile and digital advertising, targeting is the core of a successful advertising strategy. Today, with the capabilities offered by mediums like mobile, the old “spray and pray” techniques are a thing of the past.

Some of the amazing targeting features that mobile makes possible are shown in the image below:

However, you likely already knew this and have probably used these features in the past. So, as an app developer, what else can you do to take your campaign that extra mile?

Below are the top three targeting functionalities designed specifically for app developers interested in user acquisition.

User Retargeting

With user retargeting, app developers can find interested users and retarget them with ads that might convince the user to make a successful conversion (app download).

Clicker Retargeting: In general, users tend to click an ad a few times before they actually go ahead and download the app. So, advertisers can target those users who have already clicked the ad but not yet downloaded the app.

Downloader Retargeting: Let’s take the example of the app from Zynga called War Of The Fallen, a collectible card game. Zynga can make a list of other collectible card games such as I Am MT, Order and Chaos Duels, Beyond the Dead, and target all users who have a subset of these apps. Alternately, famous game studios such as Glu could also target users who have a subset of any of their previous titles and show an ad informing users of the latest app released by them.

Look-alike Modeling

Look-alike modeling is where a profile is created of a particular user and then that profile is used as a template to find other similar users.

For example, let’s say that Clash of Clans (CoC) wants to find more users who are loyal players and tend to spend money within the app. Supercell (the makers of CoC) could make a list of users on their app who fall under the category of the kind of users that CoC wants to find. They get information about the users on parameters such as:

  • The ad they clicked to download the app.
  • The device they are using.
  • The operator they subscribe to.
  • What their behavioral patterns are.

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Given URL is not allowed by the Application configuration.: One or more of the given URLs is not allowed by the App's settings. It must match the Website URL or Canvas URL, or the domain must be a subdomain of one of the App's domains.

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Q&A

avatar
What classes/languages would be recommended for someone looking to learn mobile app development?

If I'm not mistaken, Apple uses Objective-C. Android and Blackberry use Java, but they have they own separate APIs.
You can find lots of books online for any of these topics, classes would probably depend on what schools are around you but I would start off with the books and doing the activities there first.