Beginning mobile app development
Developing a mobile app for your business is often a strategic decision that can have direct implications on your brand image and your business performance. It is, therefore, critical that you partner with the right mobile app development agency that understands your business needs and has the required expertise to build your app. For this you’ll need to ask, your potential development partners the right questions.
Development agencies come in all shapes and forms these days – from one man companies, with outsourced operations, to complete professional setups. All of them claim to have technical resources for development on iPhone, Android, Windows, Blackberry and other platforms. But technical expertise should not be your only criterion for hiring a mobile app development agency.
Where To Start Your Search for the Right Mobile Agency
Not every agency can understand your unique business needs. An agency might be great for clients with certain budgets, development needs and business objectives but it might not be the best choice for others. So while a simple Google search like “mobile app development agency” will get you websites of thousands of development companies, it’s not always the best way to start your search. Instead, the following two approaches should help you shortlist the most relevant development companies.
- Your Business Network
There are likely to be other people and companies in your personal network who have had experience with mobile apps. They can be someone related to the mobile industry or a company with its own mobile app. Most of the times, your network can lead you to some very reliable and competent development companies.
- Apps That You Benchmark
While developing the concept of your app, there must have been other apps that impressed you with their functionality, user experience and performance. Even if those apps are not from your industry, you can still approach their developers and discuss your requirements.
10 Questions To Ask Before Choosing a Mobile App Development Agency
Once you’ve shortlisted a few mobile app development companies, it’s time to go a little deeper and see if they are the right fit for your business needs. Here are some of the questions that you should ask an agency when you sit down with them to discuss your app requirements.
1. Do you understand the business objective of my app?
Businesses create apps to achieve objectives. Make sure that the agency you hire understands how you plan to align this app with your business needs. They need to understand the overall picture and how their efforts can impact your business performance.
2. What value can you add to my existing product vision?
When you hire an app development company, you want them to take the leading role in your partnership. They should be good consultants as well. A competent development agency needs to be proactive in suggesting different ways you can improve your app. You’re not a technical expert. You do not realize how much you can achieve with mobile apps – but the right agency does.
If they’re content on taking dictation from you without proactively suggesting better ways to achieve your objectives, then they’re probably not the right company for you.
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